Job Description

At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place.

Job Description:

Payer & Media Growth Specialist - Private Pay

Home Care, Digital Marketing, Business Development

Remote Work | Full-Time

At Elara Caring, we believe the best care happens at home-where people feel most comfortable. That's why our compassionate teams serve over 60,000 patients every day, right where they live. As a Payer & Media Growth Specialist , you'll play a key role in leading a team of dedicated caregivers, making a real impact in the lives of our patients.

If you're ready to lead with purpose and help others thrive, we'd love to have you on our team.

Why Join the Elara Caring Mission? At Elara Caring, we believe in supporting those who care for others. When you join our team, you become part of a compassionate, purpose-driven organization committed to making a real difference.

What We Offer:

• A collaborative and supportive work environment

• A meaningful opportunity to positively impact lives every day

• Competitive compensation packages

• Tuition reimbursement for full-time employees

• Free continuing education opportunities for all team members

• Clear paths for career growth and advancement

• Comprehensive medical, dental, and vision insurance

• 401(K) with employer match

• Generous paid time off, including holidays and family/pet bereavement

• Pet insurance for your furry family members

As the Payer & Media Growth Specialist , you'll contribute to our success in the following ways:

• Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach

• Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements

• Manage and execute digital media strategies designed to grow private pay referrals across New York

• Recommend and implement social media strategies to increase engagement and brand visibility

• Draft clear, professional communications that reflect Elara Caring's brand and mission

• Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead-tracking systems

• Maintain accurate databases of contacts, referral sources, and campaign engagement data

• Track performance metrics including click-through rates, engagement levels, lead generation, and conversion rates

• Analyze campaign performance and provide actionable insights and reporting to leadership

• Collaborate with internal stakeholders to align messaging and outreach with growth priorities

• Provide responsive, professional communication support to internal and external stakeholders

• Uphold Elara Caring's mission, values, and commitment to high-quality patient care

• Maintain confidentiality and compliance with HIPAA and company policies

• Perform other duties and projects as assigned

What is Required?

• Bachelor's degree in Communications, Business, Marketing, or a related field (preferred but not required)

• 1-2 years of experience in marketing support, communications, outreach, or customer-facing roles

• Experience in healthcare, home care, or digital outreach environments is a plus

• Experience working with email marketing platforms, social media tools, and CRM systems

• Strong written and verbal communication skills with the ability to create professional digital content

• Working knowledge of digital marketing tools and analytics platforms

• Strong organizational skills and attention to detail

• Ability to manage multiple priorities in a fast-paced environment

• Strong collaboration skills with the ability to work independently while supporting team goals

• Professional judgment and customer-service mindset

• Knowledge of the healthcare or home care industry preferred

You will report to the Director of Business Operations, Sales Director of Sales Manager.

This is not a comprehensive list of all job responsibilities ; a full job description will be provided.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

#ElaraGA

Equal Employment Opportunity : We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruiting@elara.com.

Pay & Benefit Information : Compensation for this role will be determined based on a variety of factors, including qualifications, skills, competencies, and relevant experience. Elara offers a broad range of benefits. Learn more at

EVerify : Elara Caring participates in E-Verify after a job offer is accepted and Form I-9 completed.

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