Job Description

E-Commerce Business Manager NAM (m/f/d)

USA / Boston

CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.

As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

As the E-commerce Manager NAM at Cybex, you will be responsible for overseeing and optimizing our online sales channels to drive growth and maximize revenue. You will work cross-functionally with marketing, content, product, IT, operations, and customer service teams to ensure that Cybex products are successfully sold online, with a strong focus on customer experience and performance optimization.
This is an exciting opportunity for an e-commerce professional with a passion for driving digital growth in a premium consumer brand within the baby products industry.

Key Responsibilities:

E-commerce Strategy Execution and Support:

• Support the implementation of e-commerce strategies to drive online sales, customer engagement, and revenue growth
• Monitor daily sales and website performance metrics (traffic, conversion rate, bounce rate, etc.) and implement strategies to optimize sales funnels
• Work closely with the marketing team to ensure digital marketing initiatives are aligned with overall business goals
• Collaborate and lead initiatives with local and EU-based teams to align on e-commerce strategy, projects, and business development efforts
• Analyze competitive market trends and make recommendations for enhancing Cybex’s digital presence
• Collaborate with marketing, customer service, product, content and IT teams to ensure a cohesive online presence and brand messaging
• Work closely with the operations team to ensure all D2C orders are being shipped timely and within SLAs
• Lead and/or mentor a small team of e-commerce specialists

Website Management & Optimization:

• Manage the daily operations of Cybex's e-commerce website, ensuring product listings are accurate, engaging, and fully optimized for search engines to maximize visibility and conversions
• Collaborate with the content team to maintain and update product catalogs while working closely with the performance marketing team to enhance SEO/SEM efforts and improve organic and paid search performance
• Identify and drive business development opportunities, independently leading new initiatives and projects to assess potential growth areas
• Provide visibility into opportunities and risks, conduct cost-benefit analyses, and secure necessary approvals to ensure alignment with overall business objectives
• Develop email, SMS and push notification marketing strategies to drive consumer acquisition and retention
• Coordinate with the demand planning to ensure inventory levels are accurately reflected on the website

Retention, Loyalty & CRM Initiatives:

• Support customer retention initiatives, including lifecycle marketing, personalized email automation, and re-engagement campaigns
• Work with the CRM team to enhance customer segmentation and develop targeted retention strategies
• Assist in the execution of loyalty programs and post-purchase engagement initiatives to increase repeat purchases
• Monitor customer feedback and online reviews to improve overall satisfaction and loyalty

Data Analytics & Decision Making:

• Regularly analyze e-commerce performance metrics using tools like Google Analytics, Salesforce, Power BI, MS Excel or internal dashboards
• Provide data-driven recommendations to optimize online sales channels and improve ROI
• Prepare and present business updates for senior management, including business performance insights, growth initiatives and recommendations for improvement

Qualications:

• Minimum 3 (-5) years of proven experience and track record in e-commerce management, preferably in consumer goods or the baby products industry
• Proficient in e-commerce platforms (e.g., Salesforce, Shopify, Magento, WooCommerce) and web analytics tools (e.g., Google Analytics, Hotjar) 
• Strong understanding of SEO, SEM/SEA, paid advertising (Google Ads, Facebook Ads), and email/SMS marketing
• Ability to analyze data and translate insights into actionable strategies
• Familiarity with user experience principles and web design best practices 
• Strong organizational and time-management skills, with the ability to juggle multiple projects and deadlines 
• Excellent written and verbal communication, with a focus on clear, concise information sharing across teams 
• Ability to think critically and creatively to solve challenges and drive results independently

If you are passionate about making a significant impact in a fast-growing company and are looking for opportunities to advance both professionally and personally, CYBEX is your destination. As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.

We offer competitive compensation, attractive annual leave policies, and product discounts. More importantly, we provide a platform for you to develop and enhance your professional profile within an international context. Our downtown office is not just a location; it’s a hub of creativity and collaboration, nestled in the heart of the city’s pulsing engeres.

Join us at CYBEX, where your career journey aligns with our mission to keep children safe and parents stylish, all around the globe. 

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